Now Monsanto has a competitor for biggest bully on the corporate playground: Chick-fil-A. This "Christian"-based company has forced more than 30 companies to stop using the words "Eat more . . ." in their corporate slogans or advertising. Because these are all micro-businesses, they can't afford to fight in court so they cave.
The latest company in Chick-fil-A's gunsights is a T-shirt maker in Burlington, Vermont, who sells a T-shirt that says, "Eat More Kale." Chick-fil-A has sent him a "cease and desist" order -- and the guy is going to fight.
He is using kickstarter.com to raise $75,000 to produce a documentary film about Chick-fil-A's heavy-handed tactics. They only have six days left to raise the remaining money. If you're not familiar with kickstarter.com, it's a site where venture capital can be raised for bootstrapping projects. You pledge an amount by credit card but your card is not charged unless the funding goal is met. If the goal isn't met, you pay nothing. Here is the kickstarter.com page for the Eat More Kale documentary project. I'm going to pledge my support and hope you'll consider supporting the project, too. And I'm going to try to figure out some way to communicate my disgust to Chick-fil-A. Since I haven't been in one of their stores in more than a decade, saying I'm going to boycott them doesn't mean much. But if you eat chicken sandwiches, I hope you'll buy them somewhere else and let them know why. I left a post on the Chick-fil-A Facebook page letting them know I'm supporting the Eat More Kale initiative (which they promptly deleted!).
Here are a couple of videos about the documentary film project:
Posts
No comments:
Post a Comment