If you are a Verizon cell phone customer, you need to read this article by The New York Times tech editor, David Pogue. Verizon has doubled its early contract termination fee to $350, charges $1.99 data download charge every time you accidentally hit the button on your phone that connects you to the Internet (even if you hit "End" within a couple seconds after hitting the connect key), and refuses to shorten its 15-seconds of instructions on how to leave a voice-mail message—time that accumulates against your minutes allocation.
As Pogue concludes, "Why wouldn't it be a hugely profitable move to start pitching yourself as the GOOD cell company, the one that actually LIKES its customers?"
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