Friday, September 23, 2011

I Dare You to Eat One Serving

I recently learned about Liz Lovely artisan, organic, vegan cookies. They are made in the Green Mountains of Vermont, by a young couple and their small staff. And while the operation appears small, they are available in some 500 retail locations around the country (check on their site).

The article I read said they had just opened up their first hometown storefront when hurricane Irene powered through a few weeks ago and flooded their store. The article's appeal was to order some cookies just to keep their bakery going while they rebuilt their storefront. Never one to turn down a reason to buy good vegan cookies, I placed an order, which arrived promptly and well packed.

These are bad, bad (meaning good, good) cookies—seriously decadent (meaning delicious). The ingredients are fine (except the use of palm fruit oil)—vegan and mostly organic—but they are loaded with sugar and dark chocolate. (Did I mention they are delicious?) The cookies are large, so a serving size is one-half of a cookie. The sample pack I ordered had four different kinds of their cookies, each having a serving-size calorie count of 170-200 calories—for ONE-HALF of a cookie. And I defy you to eat a half of one of these babies. They are sold in packs of two cookies, meaning you could put down around 800 calories if you eat both—which you probably will. So, caveat emptor.

I won't order more (I don't suffer from sugar deficiency), but I'm happy to see a young couple doing principled work with good ingredients. Nobody could eat these on a regular basis, but for a special treat they'd be hard to beat. (You know you want to try them, so go ahead. You'll be helping them get back on their feet after the flood.)

P.S. Read their inspiring story here.

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