If your target audience isn't listening, it's not their fault, it's yours.
From Bruce Wilkinson's The 7 Laws of the Learner:
It's the teacher's responsibility to cause the students to learn.
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11 years ago
Shame on Wilkinson if he gives no principle regarding student responsibilities. I'll give him one to ensure that the responsibility for learning is not left solely on the shoulders of the poor teacher who is faced with quite a variety of "students" some of which hardly merit the title.
ReplyDelete"It's the students responsibility to be prepared to learn."
The two together make a much happier pair. The "teacher responsibility" rule alone presents a very skewed picture of learning.
How would Wilkinson respond?
A teacher :-)
Can't speak for Bruce now, but back in the day (when he wrote the book), he would stick by his principle. He believes every student wants to learn but many have never been challenged or enticed to learn. So he puts the vast majority of the responsibility on the teacher to create and pull out the innate hunger that every person has to learn. Of course, both his and Godin's statements are rules that beg for exceptions. But still, neither would budge far on where the responsibility lies, while at the same time acknowledging your point. But in such cases they would probably say, keep searching for the key that opens the lock. And given the success both have as communicators and teachers, they can defend their rule with pretty credible evidence. But they themselves are likely the exception to the rule when it comes to teachers. I have certainly never met that expectation -- probably few have. Thanks for the good question.
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