Wednesday, April 4, 2012


The guys that started the "lifestyle" company,, wrote a manifesto instead of a business plan. I like it -- so I bought a copy and had it framed. I'm not much into "motivational" stuff, and could quibble about the worldview reflected by a lot of these offerings, but that's not the point. I understand where these guys are coming from and like the "spirit" of their manifesto.


They also created a video version of the Manifesto using the urban bike culture of NYC as a vehicle. There are a number of things I like about what these guys are doing with this young company so thought I'd give them a shout. (After you read the Manifesto and watch the video, ask me why I haven't done this already.)

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