Remembering with Excellence

It's not enough for Apple to create insanely great products (Jobs' term) -- they even do insanely great memorial services. The outdoor memorial service for Steve Jobs was great: reminiscences by Tim Cook, the new CEO, Bill Campbell, longtime board member, Johnny Ives, who designs the Apple products, and most compelling, Al Gore, Apple board member. For all of Gore's wacky politics, the man is a terrific speaker. Music by Nora Jones and Coldplay—wow! I got tears and chills listening to the Coldplay song that backed one of the early iPod commercials.

The whole service is a reminder that good and great are not enough in life—only insanely great will change the world.

You can watch the service here.